LEMAIRE IN ELZÉVIR
On March 11, LEMAIRE has opened a new boutique in the heart of Le Marais, a district in the 3rd arrondissement of Paris. The brand is pursuing its discreet growth with the new 340 m2 space at 1 Rue Elzévir, a street of the capital named after a Dutch family of printers that grew to prominence in the 16th century. Located a short walk from Place des Vosges, the shop further extends LEMAIRE’s presence in a neighborhood already home to its offices and a boutique dedicated to accessories.
LEMAIRE may be bidding farewell to its iconic shop on Rue de Poitou, but only to move into a new space with room to showcase every facet of the brand. The Spring-Summer 2023 collection is presented on two levels amid materials, colors and shapes that echo and dovetail with the garments, immersing visitors in the different elements that make up the brand.
LEMAIRE may be bidding farewell to its iconic shop on Rue de Poitou, but only to move into a new space with room to showcase every facet of the brand. The Spring-Summer 2023 collection is presented on two levels amid materials, colors and shapes that echo and dovetail with the garments, immersing visitors in the different elements that make up the brand.
This opening furthers LEMAIRE’s strategy of expanding to new spaces inside and outside France that extend the brand’s reach while staying true to its philosophy. This new location for exhibitions and experimentation, rooted in the local fabric, will serve as a platform for LEMAIRE and for any future locations the brand may seek to establish, paving the way for consistent growth over the long term.
Artworks associated with the collections will be shown regularly on the 300 m2 ground floor. A reflection of LEMAIRE’s interest in people and cultures from across the world, the space will host an exhibition of works by artist Noviadi Angkasapura in May. The New Guinea native inspired a capsule wardrobe of cotton pieces that infused motion into his pen drawings of imaginary animals and anthropomorphic creatures, which subtly intertwine spirituality and nature.
